By: 100 Degrees
April 17, 2018
B2B Marketing techniques to generate qualified leads
The best B2B marketing techniques to generate leads
Living in the age of Big Data is both a blessing and a curse. On the one hand, the collection and analysis of data gives businesses insights into customer behaviour, allows for predictive analytics, and helps directors make decisions that’ll result in higher revenue and profits. On the other hand, businesses can’t rely on intuition (the less arduous route) when it comes to marketing – you’ve got to be scientific about generating a steady stream of qualified leads in order to keep revenue growing, because you can bet anything that’s what your competitors are doing. B2B marketing has become a science more than an art, and ROI is the yardstick by which its success is determined. In this blog, we’re going to take a look at the best B2B marketing techniques for generating the qualified leads that are going to bring in revenue.