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April 17, 2018

B2B Marketing techniques to generate qualified leads

Strategy

The best B2B marketing techniques to generate leads

Living in the age of Big Data is both a blessing and a curse. On the one hand, the collection and analysis of data gives businesses insights into customer behaviour, allows for predictive analytics, and helps directors make decisions that’ll result in higher revenue and profits. On the other hand, businesses can’t rely on intuition (the less arduous route) when it comes to marketing – you’ve got to be scientific about generating a steady stream of qualified leads in order to keep revenue growing, because you can bet anything that’s what your competitors are doing. B2B marketing has become a science more than an art, and ROI is the yardstick by which its success is determined. In this blog, we’re going to take a look at the best B2B marketing techniques for generating the qualified leads that are going to bring in revenue.

April 10, 2018

What to look for in an inbound marketing agency

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What to look for in an inbound marketing agency

If you thought choosing marketing automation software was tricky, find the right inbound marketing agency is just as hard. After all, you can’t simply request a free demo from a prospective agency to show you how they’re going to help grow your business, generate leads and increase conversion rates. And how much information can you really glean from only trawling their social media feeds? We understand what an important decision choosing the right inbound marketing agency is – the long-term health of your business depends on it. That’s why we’ve written this blog – to prep you with the questions to ask when looking for the ultimate inbound marketing agency.

April 05, 2018

Why use HubSpot as your choice inbound marketing tool

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Inbound marketing tools: Why hubspot should be your weapon of choice

Businesses are cottoning on to the multiple benefits of using marketing automation: from driving revenue and increasing sales efficiency, to reducing marketing overheads and generating more and better quality leads. But for marketing automation to exact these benefits, you need the right inbound marketing tools. Choosing the right marketing automation software can be daunting – how do you know which one will suit your business’ needs and growth requirements? And with the number of marketing automation companies and products (you’ve got a choice of over 215!) on the market booming, knowing which of the many inbound marketing tools to go for is tough. Out of them all, HubSpot stands out as an industry stalwart. Let’s take a look at the reasons why you should be using their product as your marketing automation tool:

April 02, 2018

4 must follow blogs on strategic marketing

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Four must-follow strategic marketing blogs

We get it – keeping up with the digital Joneses is tough. Not just because ‘To Do’ lists seem to lengthen by the day, but because the number of must-follow blogs about strategic marketing (not to mention all the other kinds of blogs you want to read) seems to extrapolate too. And how do you know whether one self-proclaimed marketing guru is really who he says he is? And is sheer number of followers an accurate gauge of credibility? In a digital landscape that changes daily, it’s OK to need some guidance about which strategic marketing blogs to follow. Rather than trying to follow them all, pick a handful and read them regularly. Here are our four favourite blogs that will ensure your finger remains on the pulse:

1) HubSpot

The Gods of marketing automation have one of the most comprehensive strategic marketing blogs out there. HubSpot is a marketing automation business that counts many thousands of marketers as customers, and they know a thing or two about how to get online strategic marketing right. The blog is divided into marketing and sales topics and is updated several times a day. They write in a chatty style, breaking down digital marketing concepts into readily digestible bites, which means they’re a breeze to read at the end of a long day. There’s tons of data, reports and resources like infographics too. This blog is a go-to resource for any query you have about inbound marketing.

March 28, 2018

Decisive lead generation statistics about inbound marketing

Strategy

Powerful lead generation statistics that endorse inbound marketing

There are many ways to generate leads, some better than others. Buying lists of names and contact details doesn’t constitute a lead generation tactic that’s going to result in many conversions. We might be a little biased, but lead generation through inbound marketing is a far more reliable (not to mention, ethical) approach that guarantees you ROI: more revenue and lower cost per lead. In this blog, we’re going to take a look at some statistics that prove that the inbound approach to lead generation really is the most sensible option for your business, whatever your industry.

March 20, 2018

Developing and implementing a successful inbound marketing strategy

How to develop and implement a successful inbound marketing strategy

 

March 14, 2018

7 reasons to use Inbound marketing

Strategy

Seven reasons why your business needs inbound marketing

Marketing has changed substantially over recent years. It has evolved from outbound methodologies – attracting customers through aggressive, untargeted ad campaigns – to a symbiotic relationship between brands and customers. Inbound marketing is the arsenal of strategies that help customers find the solutions they need, and businesses find their ideal customers and achieve growth in the digital age. If you’re not already investing in inbound marketing, now is the time to do so. Let’s run through seven reasons why your business needs inbound marketing: