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March 28, 2018

Decisive lead generation statistics about inbound marketing

Strategy

Powerful lead generation statistics that endorse inbound marketing

There are many ways to generate leads, some better than others. Buying lists of names and contact details doesn’t constitute a lead generation tactic that’s going to result in many conversions. We might be a little biased, but lead generation through inbound marketing is a far more reliable (not to mention, ethical) approach that guarantees you ROI: more revenue and lower cost per lead. In this blog, we’re going to take a look at some statistics that prove that the inbound approach to lead generation really is the most sensible option for your business, whatever your industry.

March 20, 2018

Developing and implementing a successful inbound marketing strategy

How to develop and implement a successful inbound marketing strategy

 

March 14, 2018

7 reasons to use Inbound marketing

Strategy

Seven reasons why your business needs inbound marketing

Marketing has changed substantially over recent years. It has evolved from outbound methodologies – attracting customers through aggressive, untargeted ad campaigns – to a symbiotic relationship between brands and customers. Inbound marketing is the arsenal of strategies that help customers find the solutions they need, and businesses find their ideal customers and achieve growth in the digital age. If you’re not already investing in inbound marketing, now is the time to do so. Let’s run through seven reasons why your business needs inbound marketing: