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May 30, 2018

Successful content marketing strategy tactics

Strategy

How to make a success of content marketing

May 23, 2018

The six inbound marketing techniques your business needs

Strategy

As someone in charge of running a company, you’ll know exactly what it means to spend more time working in your business than on your business. You’ve got to be CEO, manage business development, motivate your team and ensure those leads keep coming in – oh, and generate ROI and profits. You’ve probably already cottoned on to the fact that the digital landscape holds huge potential for taking care of the above, yet knowing exactly which inbound marketing techniques to set in motion to grow sales isn’t always easy, especially if keeping up with the latest inbound trends isn’t top of your to-do list. Here are six inbound marketing techniques we think form the foundation of any solid marketing strategy:

April 17, 2018

B2B Marketing techniques to generate qualified leads

Strategy

The best B2B marketing techniques to generate leads

Living in the age of Big Data is both a blessing and a curse. On the one hand, the collection and analysis of data gives businesses insights into customer behaviour, allows for predictive analytics, and helps directors make decisions that’ll result in higher revenue and profits. On the other hand, businesses can’t rely on intuition (the less arduous route) when it comes to marketing – you’ve got to be scientific about generating a steady stream of qualified leads in order to keep revenue growing, because you can bet anything that’s what your competitors are doing. B2B marketing has become a science more than an art, and ROI is the yardstick by which its success is determined. In this blog, we’re going to take a look at the best B2B marketing techniques for generating the qualified leads that are going to bring in revenue.

March 28, 2018

Decisive lead generation statistics about inbound marketing

Strategy

Powerful lead generation statistics that endorse inbound marketing

There are many ways to generate leads, some better than others. Buying lists of names and contact details doesn’t constitute a lead generation tactic that’s going to result in many conversions. We might be a little biased, but lead generation through inbound marketing is a far more reliable (not to mention, ethical) approach that guarantees you ROI: more revenue and lower cost per lead. In this blog, we’re going to take a look at some statistics that prove that the inbound approach to lead generation really is the most sensible option for your business, whatever your industry.

March 14, 2018

7 reasons to use Inbound marketing

Strategy

Seven reasons why your business needs inbound marketing

Marketing has changed substantially over recent years. It has evolved from outbound methodologies – attracting customers through aggressive, untargeted ad campaigns – to a symbiotic relationship between brands and customers. Inbound marketing is the arsenal of strategies that help customers find the solutions they need, and businesses find their ideal customers and achieve growth in the digital age. If you’re not already investing in inbound marketing, now is the time to do so. Let’s run through seven reasons why your business needs inbound marketing: