Inbound marketing tools: Why hubspot should be your weapon of choice
Businesses are cottoning on to the multiple benefits of using marketing automation: from driving revenue and increasing sales efficiency, to reducing marketing overheads and generating more and better quality leads. But for marketing automation to exact these benefits, you need the right inbound marketing tools. Choosing the right marketing automation software can be daunting – how do you know which one will suit your business’ needs and growth requirements? And with the number of marketing automation companies and products (you’ve got a choice of over 215!) on the market booming, knowing which of the many inbound marketing tools to go for is tough. Out of them all, HubSpot stands out as an industry stalwart. Let’s take a look at the reasons why you should be using their product as your marketing automation tool:
HubSpot is the ulitmate thought leader in marketing automation
Founded back in 2006, HubSpot pretty much invented the concept of inbound marketing and has set a huge precedent for inbound marketing tools everywhere. Not only a marketing automation tool, the company has become a go-to resource for insightful blogs about all aspects of sales and marketing, statistics – with over 20,000 clients, they’ve got a wealth of data to draw on – free tools, as well as all other kinds of content (video, guides, webinars) that could keep you busy for days.
Integration is key in marketing automation software, and HubSpot delivers this
The effectiveness of an inbound marketing campaign relies in part on the integration of all your inbound activities, and how well you can collect data and track the success of campaigns: the right inbound marketing tools will let you do all this from one dashboard. HubSpot offers you all this and a whole suite of tools that let you create and send out email marketing campaigns, collect form submissions, generate landing pages, manage the content of your website and blog, create reports and more. If you’re more of a visual learner, check out this video demo of its marketing, CRM and sales offering.
Ease of use might not seem like an important factor in technology, but it’ll save you a lot of headaches in the future
HubSpot makes its oh-so-easy for you to setup and implement an inbound marketing strategy. Even if you’re techie and enjoy the challenge of learning new software, you’ll be grateful for the time and energy saved getting your inbound strategy off the ground quickly. And given that 86% of marketers cite ease of use as a major deciding factor in choosing a marketing automation tool, it’s no surprise that HubSpot has so many clients.
Data collection is the driving force behind all successful inbound marketing strategies
Collecting data about your leads is an important part of lead nurturing and improving conversion rates, as with more information you can make communication, content and messaging more personalised. HubSpot can track which webpages on your site your leads visit, what content they download, which forms they fill in, whether they open emails from you, and which ones and finds their social media accounts so that you’ve got an even more detailed picture of them.
Maximise conversion rates with smart CTAs and customisable landing pages
HubSpot takes personalisation further with its smart call to action (CTA) function, that lets you personalise CTAs on your website for each lead, depending on the keywords that brought them to your site. CTAs are the catalyst that encourage website visitors to become leads (and then customers), and combined with the customisable landing pages and forms you can make with HubSpot’s powerful landing page and form manager, you’ve got a recipe for maximising conversions. OverGo Studio found that using HubSpot also increases conversion rates by 43% in B2B business and 50% in B2C businesses.
Keyword suggestions ensure that you’ve got the best chance of boosting web traffic
Using HubSpot can increase website traffic by up to 590% over a 12 month period, according to data from OverGo Studio – thanks to features that indicate the best keywords to use to appear as high up in search results as possible, the keywords that aren’t producing conversions and which your competitors are outranking you on. Armed with these insights you can check and adjust your keyword strategy until you’re seeing growth in web traffic.
Its customer support and training cement HubSpot as the prime marketing automation tool
Yet another thing HubSpot does well is customer support. Even though it’s easy to get to grips with, being a few clicks or a phone call away from someone at HubSpot who can answer any of your questions is an incredibly valuable thing. You’ll claim back time you might have spent trouble shooting another system, not to mention avoid the associated headache. The HubSpot Academy offers free inbound marketing qualifications to get you well versed in inbound marketing. Not only will you understand your strategy better, you’ll be able to upskill your team and understand HubSpot so that you can make the most of the tool.
The list of reasons to choose HubSpot as your marketing automation tool is by no means exhaustive. If you’d like to find out more about how inbound marketing can help you grow your business, download our guide: